59 pages • 1 hour read
Jay Allison, Dan GedimanA modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
In 2003, Dan Gediman read a book of essays from the original 1950s This I Believe radio show. He found it interesting that so much of the book’s content was as relevant in the 2000s as it was 50 years previously. He researched the origin of the radio series, and discovered that its catalyst was the death of Margot Wheelock in 1949. A week before her untimely demise, she had saved a newspaper clipping on the importance of finding inner balance in one’s life, which deeply affected her bereaved husband Ward Wheelock.
Wheelock became convinced of the importance of introspection and the self-acknowledgement of personal beliefs. When conversation at a lunch meeting turned to current hardships besetting the American people and the need for spiritual support and guidance, the concept of This I Believe was born. The meeting’s attendees were Wheelock, who would fund and produce the radio show; the founder and CEO of CBS, William S. Paley, who would provide office and studio space and offer the show to all CBS affiliates if it proved successful; Donald Thornburgh, the local manager of a CBS affiliate who would air the initial broadcasts in Philadelphia; and one of the most famous and respected broadcasters of the day, Edward R. Murrow, who would host the show.
The earliest iteration of the program only included contributions from admirable and prominent public figures. After receiving a letter from a housewife asking that ordinary people be included, they expanded their pool of contributors to include everyday citizens from all walks of life alongside big-name celebrities and public figures. Gediman interviewed some former assistants who worked on the show, and learned from them about their roles in the lengthy drafting, redrafting, editing, and recording process. The public and critical reaction to the radio series was immediately and overwhelmingly positive.
The show was taken up all across the CBS network and aired multiple times a day throughout the week, with many regional versions and adapted publications of the essays appearing in newspapers. The essays were compiled onto tapes and into books. International versions and translations of the show were produced, as well as books containing essays from different countries.
The whole This I Believe franchise was hugely popular, but came to an abrupt end when CBS funding was cut through the loss of a major advertisement contract. Wheelock disappeared soon after with his family on a boat in the Bermuda Triangle. Murrow paid out of pocket to record the final scheduled segments in 1955, and the cancelled show faded into obscurity.
Gediman and his staff now consider themselves the stewards of This I Believe for a new generation. Gediman encourages readers to peruse the essays archived on the This I Believe website.
This is a transcription of Edward R. Murrow’s introduction to the original 1950s radio series of This I Believe.
Murrow introduces the name and concept of the program, which aims to share the personal philosophies of all kinds of people who are willing to talk about their lives and the values that guide them. Americans are living in a haze of fear and confusion, where beliefs have widely given way to bitterness, cynicism, despair, and hysteria. Matters of truth and right are difficult to discern when all is overshadowed with fears for the future, but this broadcast aims to meet the challenge.
It is difficult to elicit honest, non-dogmatic beliefs for public dissemination, and difficult also to condense one’s beliefs into a concise segment. The show is not envisaged as a spiritual or psychological panacea, but hopes to provide perspective to its listeners and to encourage listening and learning.
This section encourages the reader to attempt to write their own This I Believe essay, and to share it in their community. Acknowledging the difficulty of undertaking such a task, this section offers guidance on producing a high-quality essay. This guidance include the exhortation to tell a story to illustrate your beliefs, to name the belief explicitly, and to be brief, personal, and positive. The guidelines warn against the uncritical regurgitation of dogma or prejudice.
One aim of This I Believe, Inc. is to encourage free public discourse, and so this section encourages the reader to share the concept of the This I Believe essay in their community. They suggest setting up an event in a public space to discuss and read essays in a respectful manner, and offer tools to facilitate this on their website. Such tools include an Educational Curriculum geared towards teachers and their students, Discussion Guides to help guide a moderated conversation, and customizable print materials to advertise project-related activities and events.
Along with the book’s front matter, the Introduction and Foreword, these final sections bookend the main body of essays and provide additional guidance and information to ground the reader. This supplementary material invites the reader to better understand the purpose and context of the essays themselves, and provides actionable tips for crafting and sharing one’s own essay.
Gediman is the author of the Afterword due to the pivotal role he played in the revival of the radio show concept and his work as the co-editor of this volume (See: Key Figures). Gediman writes in the same first-person narrative voice and with the same informal conversational tone as is present in the rest of the book; however, his section contains little reference to his own beliefs or life experiences in general. Rather, his Afterword is an account of the history of the original This I Believe radio program during the 1950s. Gediman combines his personal experience researching the series with a description of the historical context to explain how he came to produce the 2000s series. The Afterword creates a sense of finality and provides wider context, avoiding a simple abrupt end to the collection.
Appendixes are a section of back-matter that provide additional information on the subject of a book’s main body. In this instance, there are three appendixes labeled A, B, and C. Appendix A is more closely connected to the Afterword of the text than the following two appendixes. It is a simple transcription of Murrow’s introduction to the original series, and so elucidates and complements Gediman’s description of the history of the original series.
Murrow writes (or speaks, as the case was) in a more formal register than is taken in most of the rest of the book. This reflects the linguistic shift towards greater informality over the 50 years since his broadcast. Murrow addresses his listeners directly, attempting to create a connection with them and to persuade them of The Power of Autobiographical Narratives to Foster Empathy in times of great change and uncertainty. Murrow was intimately involved in the conception and creation of the series, so is personally invested in its positive reception. He acknowledges the tensions and hardships oppressing his listeners, and although the specific sources of strife might have changed in the intervening decades, his description of various issues are very familiar to a modern audience too.
Appendixes B and C are dedicated to the goal of encouraging and facilitating reader engagement with This I Believe. Appendix B supports the writing of an essay, while Appendix C supports the sharing of essays within a community group. Following the guidelines in these appendixes, the essays in the main body of the text become inspiration for creation, rather than fodder for consumption. This blurring of the line between reader, writer, speaker, and listener is part of the mission of This I Believe. Anyone is able to contribute and become part of the archive, and the writings of ordinary people are presented alongside, and are equal to, those of prominent figures. In a society which highly values celebrity, this equalization is just another avenue by which This I Believe encourages equal and respectful exchange across usually rigid social boundaries, reinforcing Diversity in Contemporary Society.
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