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Guidara argues that his teachings can be applied to any industry. How do the principles from Unreasonable Hospitality translate into another service industry? Are they relevant to non-service industries? Why or why not?
Analyze the portrayal of innovation in the book. How do Guidara’s initiatives, such as the Dreamweavers, legends, and the ownership programs, innovate traditional hospitality? Are there drawbacks to these new ideas?
Discuss the role of failure and setback in Unreasonable Hospitality. How does Guidara suggest navigating adversity? Discuss his use of personal anecdote in getting his message across.
Analyze how Unreasonable Hospitality addresses the theme of leadership. What qualities does Guidara identify as essential for effective leadership, and how are these demonstrated through his actions and decisions?
Analyze the theme of nobility in Unreasonable Hospitality. Guidara argues that service should be seen as a noble pursuit. How does this contrast with conventional views of the service industry? How does Guidara view the socio-economic disparities between guests and servers?
Explore the concept of “earning informality” as described in Unreasonable Hospitality. How does this approach challenge conventional notions of fine dining, and what does it reveal about changing consumer expectations?
Examine how Guidara shares and analyzes his own mistakes. Are these admissions constructive or illuminating? Why or why not?
Guidara argues that restaurants have the power to create magic, and that they can serve as place for both celebration and soothing escape. Does embracing this ideal mean ignoring the fact that restaurants like EMP are geographically and financially inaccessible for the vast majority of people? Why or why not?
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